As a director with ecommerce The Cutlery Store, you’re not buying into the retail apocalypse hype. Guide a data-driven analysis of a possible brick-and-mortar expansion.

Quick intro: PepperSlice workflow content is hierarchical:

Workflow = Data-to-Decision Process [container for Blocks]
> Blocks = Decision Points [container for Slices]
> Slices = Insights [structured format]

1. Create your account & profile.

Sign up at Follow the prompts to enter your email, password, and brief profile. Once you have created your account and profile, follow the prompts or click in the upper left to view your home page/dashboard. It might look a little lonely.

2. Show your dashboard some love.

In the top menu, select Create > Workflow and complete these fields:

  • State the business question in the Title: Should Cutlery Store expand to brick and mortar? plus your [screen name]
  • Description: Data selection, data science, collaboration, and decision analysis of potential brick-and-mortar stores.
  • Hashtags: retail brick-and-mortar decision_analysis
  • Who can see this? Owner and Collaborators

Save your Workflow.

Data-to-Decision Visualization in PepperSlice

3. Assign collaborators & access levels.

Workflow access is limited to ‘Owner and Collaborators’. Invite people to view or edit using their screen name or email. On your dashboard, hover over your Workflow and select Collaboration Settings .

Collaboration Settings in PepperSlice

  • Enter ‘Julienne’ and select Read/Write access. Click Add.
  • Enter a colleague’s email and specify access level. Click Add.

Save these settings.

Collaboration in PepperSlice

4. Add Blocks to Workflow.

  • 4a. Create Block, add to Workflow.
  • In top menu Create > Block.
  • Enter the title “Data for deciding brick-and-mortar expansion” plus [your screen name]. (The title will autofill; be sure to add your [screen name].)
  • Set Block Type to Prediction.
  • Leave the Action→Outcome prediction boxes empty for now.
  • Under Description, enter “Selection of data sets suitable for analyzing potential decision to open physical retail store.”
  • Add hashtags “popup-store brick-and-mortar”.
  • Set Who can see this? to Owner and Collaborators.
Save your Block.

Data-to-Decision Blocks in PepperSlice

View dashboard. Click PepperSlice in the upper left to display your home page/dashboard, listing the new Workflow and Block.
Hover over the Block name to display icons.

Data-to-Decision Dashboard in PepperSlice

Click plus () to open the Add to Workflow window. Begin typing “Should Cutlery Store expand to brick and mortar? [your screen name].” A dropdown will display; select your Workflow (note [your screen name], there will be others).

Save this setting.

Data-to-Decision Dashboard in PepperSlice

4b. Add Blocks created by others.

Your colleague Julienne has worked on similar projects and is contributing to this analysis, including the Block Tools & techniques for analyzing brick-and-mortar expansion. Since she set access level to ‘Everyone’, it’s available for adding to your Workflow.

Data-to-Decision Tutorial Block in PepperSlice

Open the Block and select . In the Add to Workflow window, enter “Should Cutlery Store expand to brick and mortar? [your screen name]”
Save this setting. Voilà, your Workflow now contains her Block.

Data-to-Decision Tutorial Block in PepperSlice

Repeat these steps for Julienne’s Block SliceShop should open brick-and-mortar stores. Open it and select . Enter “Should Cutlery Store expand to brick and mortar? [your screen name]”
Save this setting.

Go to your dashboard and open your Workflow (“Should Cutlery Store expand to brick and mortar? [your screen name]”). Observe that the Workflow now contains three Blocks: One for choosing data sets, one for selecting tools & techniques, and a third for capturing insights & deciding.

Data-to-Decision Tutorial Workflow in PepperSlice

The Blocks created by Julienne’s are complete, but yours needs Slices.

5. Create Slice, add to Block.

Slices correspond to insights, each answering a question relevant to this Workflow. Capture an insight connecting popup data with brick-and-mortar revenue.

Top menu > Create > Slice.

Download and use this image for the Slice. Then complete these fields:

Data-to-Decision Tutorial Slice in PepperSlice

  • Insight:[starting] → [connection] → [ending]
    popup data → predict → brick-and-mortar performance
  • Question (Title): Will popup data predict performance of brick-and-mortar locations?
  • Answer: Yes.
  • Description: Data from Cutlery Store popups are fit for the purpose of predicting physical store performance. Locations, in-store events, and marketing strategies are strongly similar to what is planned for brick-and-mortar locations.
  • Who can see this? Owner and Collaborators.

Save your Slice.

Next, open the Add to Block window in one of three ways:

  • 1) In the ‘Slice created’ confirmation window, click Add to Block, or
  • 2) Open the Slice and click , or
  • 3) Hover over the Slice in your dashboard and click .

Data-to-Decision Tutorial in PepperSlice

  • Enter the Block name “Data for deciding brick-and-mortar expansion [your screen name]”

Save this setting.

5b. Discover Slices created by others.

Open Julienne’s retail analytics Knowledge Graph: Each line corresponds to a Slice. Explore by scrolling down to the thumbnails for each included Slice.

Data-to-Decision Tutorial Workflow in PepperSlice

Click on the line connecting analytics → retail inventory management, noting how Slice details display in the popup table. This Slice was created by Julienne’s collaborator, Nakiri.

Knowledge Graph in PepperSlice

6. Predict outcomes and recommend actions.

With these steps completed, the team can evaluate insights, make recommendations, and decide. [Learn more about the data-to-decision (DTD) method in our retail analytics case study.]


Go to your dashboard and open your Block "Data for deciding brick-and-mortar expansion [your screen name]." The Action → Outcome section was left blank pending your analysis.

Since substantial evidence shows that popup history is a reliable predictor, add a specific recommendation to your Block. Click edit and enter:

  • Action: Use historical popup store data
  • Outcome: Reliable prediction of brick-and-mortar performance

Save these changes.

Your recommendation is presented explicitly, with supporting data.

Collaboration in PepperSlice

 You’ve got this! Your contributions to the Workflow are complete.

It’s decision time. Take a look at the corresponding retail analytics case study and walk through the data-to-decision (DTD) method.

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